A Framework for Credibility Evaluation of Web- Based Competitive Intelligence

With the rapid increasing of Web data volume, it has been a hot issue to find competitive intelligence from Web. However, previous studies in this direction focused on the extracting algorithms for Web-based competitive intelligence, and little work has been done in the credibility evaluation of Web-based competitive intelligence. The credibility of Web-based competitive intelligence plays critical roles in the application of competitive intelligence and can determine the effectiveness of competitive intelligence. In this paper, we focus on the credibility evaluation issue of Web-based competitive intelligence, and present a framework to model and evaluate the credibility of Web-based competitive intelligence. A networked credibility model and some new methods for credibility evaluation are proposed in the paper.